Why Today Is Different For Lottery Winners To The Other 365 Days This Year
On my birthday.
This winter morning is dark still, but crisp and clear, and the day stretches ahead.
I've had enough birthdays to know what will happen next...
A number of people will ring me - mostly family, but also a few friends.
We'll go throughout the usual "you're only as old as you feel" stuff, and laugh a lot.
Very few people will give me gifts, and I prefer it this way.
One of the happy problems of being wealthy is that no one knows what to give you.
So for years I've insisted that a hand drawn card is all I need... an element of personalization in an increasingly same-old world. But nobody does that nowadays, it's a lot of work.
So over the years my request has turned into an insider's joke.
And of course I'll also ring someone special - without her I wouldn't be here at all... my 90 year-old mother.
My age today has caused me to think also about this business that I started exactly 20 years ago.
It seems almost impossible to think how far it's come in that time... the thousands of winners I know about, and probably tens of thousands more that I don't - because only 1 in 100 will think or remember to share their winning stories with me.
While I'm happy enough with where I am, it's a fact I didn't invent a lifesaving medicine, nor get knighted for my services to industry or entertainment, nor build a vast empire of businesses - as I had hoped when I was a teen.
But I'm very happy with my slot in the lottery world... helping a growing group of people zero in on one of the most exciting kind of games on the planet... a pure game of chance where the ugliness and desperation of the casino or gaming machine is absent.
Because very few players become addicted to lotto compared to the other forms of gaming.
And in many countries a percentage of lottery proceeds are spent in the community in the form of charity. Not many organizations turn down a lottery grant for funding.
This has always made the lottery a positive form of fund allocation.
And so the lottery has become socially acceptable in many ways, and hundreds of millions of people play each week in every country in the world.
The lottery is a game where a little is spent on an easy weekly basis, but the rewards are enormous in a way that no other kind of enterprise can compete with.
Now, you're probably wondering if I'm going to give a birthday discount today.
Well, my products are already strongly discounted right now.
And the hugely popular Lotto-80 membership is a paltry $7.80 a month, down from $19/mth.
If you take a look further down this thread, you'll see that I give a discount on many of my products so you can get started fast and cheaply.
Now, if you'll excuse me, I've got a day full of telephone calls to answer and some fun to have!
Make Every Play Day a PAY Day!
