Tuesday, February 23, 2010

They Called Me Crazy For Writing About Losing

Over the last few days I've started revitalizing my websites with a new design.

Now, if you're a normal interweb surfer, this will be of NO interest to you whatsoever.

I'm well aware of that.

In fact, I'm heartily sick of people crowing about their new website changes. It helps nothing but the owner's ego.

I think you should be more concerned about the site's Content instead, and how it will help you.

But I've done something a little controversial. 

Some people have called it crazy.

In large letters within my new logo, I've put these words...

"Win More... Lose Less!"

Now, experienced copywriters - sneering down from their lofty towers - tell us that to write anything that talks about a Loss is a major no-no.

However, like Steve Jobs famously said, I think I'm a little different :-)

Loss is a part of life.

But nobody likes losing hard-earned funds... especially when they're playing the lottery.

The fact is - that without paying your "entry fee" you ain't going to get nowhere.

The ticket price is your entry fee.

Without that, you can't even get in the game. So you need to spend some $ to get going.

But here's what most seasoned veterans know from experience ... my Silver Lotto System is so powerful, it actually reduces your losses.

Instead of spending hundreds of dollars to achieve a large spread of numbers, they need only a tiny percentage of that.

Because my system is so effective.

So if you spend less, and your jackpot numbers don't come up that week, you lose less.

Simple, isn't it?

That's why I don't have any problem with putting "Lose Less" in my logo.

If you haven't bought the Silver Lotto System yet, maybe my redesign will tempt you to take another look at the system.

In the last couple of weeks we've added a $1 million winner (who had the numbers but didn't play!). 

He's a very sorry fellow:

---
...alas I let that fateful night go by when I did not buy 
and the prize pool meant that $1M would have been 
won as my first line of numbers came up."

- Lester R . (Name and Address Supplied)
Sydney
---

But as sympathetic as I am, the fact remains that he - and thousands of other Silverites ( buyers of my system) - are winning constantly. 

If only on paper.

That's better than some simple website changes, isn't it?